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Artisan Public Relations: How to Get Your Artisinal Food and Beverage Creation the Attention They Deserve

Paul Wagner




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 |  2018-02-01 | Original language:English | File type: PDF | 240 pages

||About the Author|
Paul Wagner formed Balzac Communications & Marketing in 1991. He co-authored the book Wine Marketing & Sales, Strategies for a Saturated Market, which won the Gourmand International Award in 2008. He was a columnist for <

Over the past twenty-five years, the world of artisan food and beverages has evolved from a few interesting point-of-sale items to huge sponsorships of everything from the Academy Awards and NASCAR to breast cancer research and public television. It used to be that a nice press kit and a smiling face could usually get you some coverage. Now we see celebrity chefs, podcasts, and concert tour logistics have all become part of the package. Artisan food and beverage has...

You easily download any file type for your gadget.Artisan Public Relations: How to Get Your Artisinal Food and Beverage Creation the Attention They Deserve   |  Paul Wagner. I really enjoyed this book and have already told so many people about it!

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