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First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

Darren Rovell




[PDF.tr03] First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

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 | #518826 in Books |  AMACOM |  2005-09-02 |  2005-09-02 | Original language:English | PDF # 1 |  8.90 x.58 x5.90l,.77 | File type: PDF | 256 pages

 | ISBN13: 9780814410950 | Condition: New | Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

||4 of 4 people found the following review helpful.| Did We Read the Same Book?|By Armand Van Helsing|Purchased for the hype but let down by the style. It reminds me of the effusive praise I had in 2001 as a freshmen student in Economics for Tyco and Dennis Kozlowski. Every word is lavish spectacle and Gatorade can seem to do little wrong. I want the hard hitting truth about corn-sweetener and who should really drink this.From Publishers Weekly|What began in 1965 as the after-hours project of four University of Florida doctors, Gatorade has grown into an internationally renowned brand that today comprises 80 percent of the U.S. sports drink market it created. A lifelong Gatorade

"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedl...

You easily download any file type for your device.First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon   |  Darren Rovell. I really enjoyed this book and have already told so many people about it!

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