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Food Design in Italy: Product Development and Communication (Design & Grafica)

Alberto Bassi




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 | #2422989 in Books |  ELECTA |  2017-04-11 |  2017-04-11 | Original language:English |  9.40 x.90 x6.90l, | File type: PDF | 272 pages

 | ELECTA

|| |"...an impeccably detailed visual celebration of Italian food..."|—Design Observer||"An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, fr

An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee.
 
This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, “Eating necessarily involves a creative process. In this sense it lies within the realm of the design professio...

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