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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

David Greising




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 | #1994974 in Books |  Wiley |  1999-05-25 | Original language:English | PDF # 1 |  8.76 x.94 x5.73l,1.16 | File type: PDF | 334 pages

 | Great product!

||1 of 1 people found the following review helpful.| So-so...|By Mac|I knew and worked for/with these people. The author was handicapped by not having access to company people. He missed the boat on several descriptions. I was impressed that this is not a hatchet job. The writer at times makes Roberto Goizueta seem cold, distant, and calculating. He was anything but. And he had a greater grasp of financial matters than the|.com |David Greising's biography of Roberto Goizueta is the story of how Coca-Cola became one of the world's leading brands. The story follows Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the Unit

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. T...

You easily download any file type for your device.I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta   |  David Greising. Which are the reasons I like to read books. Great story by a great author.

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