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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

Neville Isdell, David Beasley




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 | #556406 in Books |  St. Martin's Griffin |  2012-10-16 |  2012-10-16 | Original language:English | PDF # 1 |  8.25 x.62 x5.50l,.55 | File type: PDF | 288 pages

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||0 of 0 people found the following review helpful.| A great story about a very successful professional journey|By David D . Cutting|I started living in Atlanta in December 2010 after 10 years in Africa and 14 years in Asia as an international banker. The title of the book "Inside Coca-Cola: A CEO's life story of building the world's most popular brand" really caught my interest while browsing in a book store. I am happy that I b| ||“Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership.” ―Publishers Weekly (starred review)|“For anyone seeking a short history of Coke, a lesson in juggling family and a job, o

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, ...

You can specify the type of files you want, for your device.Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand   |  Neville Isdell, David Beasley. I was recommended this book by a dear friend of mine.

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