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The Burger King: Jim McLamore and the Building of an Empire

James W. McLamore




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 | #1158852 in Books |  McGraw Hill |  1997-10 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.50 x6.50 x1.25l, | File type: PDF | 286 pages

||0 of 0 people found the following review helpful.| an old warlord of ketchup|By Sean Patrick Innocent Dineen|A dynamic example of the early years of fast food, Hidden gems.|14 of 14 people found the following review helpful.| A Must-Read For Any Entrepreneur|By JShen61582@aol.com|This book unfolds to you the making of a billion-dollar chain store. It shares with you the visi|.com |The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less instructive or inspiring to today's budding entrepreneu

In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder R...

You can specify the type of files you want, for your gadget.The Burger King: Jim McLamore and the Building of an Empire   |  James W. McLamore. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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