| #7761946 in Books | Peter Lang International Academic Publishers | 2009-08-21 | Original language:English | PDF # 1 | 8.80 x.50 x5.90l,.60 | File type: PDF | 183 pages | ||About the Author|The Author: Gianluigi Guido(Ph.D., University of Cambridge, UK) is Full Professor of Marketing and Place Marketing at the University of Salento, Italy, and Professor of Marketing Research at the LUISS University of Rome. He has been visi
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view...
You easily download any file type for your gadget.Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels | Gianluigi Guido. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
