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| #11175113 in Books | Hutchinson | 2004-02-26 | Original language:English | PDF # 1 | File type: PDF | 416 pages | ||0 of 0 people found the following review helpful.| Coca Cola Company history focused on the last 30 years|By ALBERTO M. MICHELINI|This book written by Constance L. Hays, a reporter of The New York Times covering Food & Beverage industry, describes the history of Coca Cola and, in particular, the period between 1980 and 2005, characterized by the enormous financial development under the guidance of ambitious managers.
|"Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way." * The Sunday Times * "Coca-Cola no longer bestrides the world as it once did. Th
Coca-Cola is the world's best known brand and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L. Hays examines the 116 year history of Coca-Cola by describing the charismatic,...
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