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Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business

Joe Dobrow




[PDF.eh67] Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business

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 | #404026 in Books |  2014-02-18 |  2014-02-18 | Original language:English | PDF # 1 |  .36 x.4 x6.41l,1.27 | File type: PDF | 320 pages

||4 of 4 people found the following review helpful.| An Important Inside Look at the History of Healthy (and Unhealthy) Food|By Balazeke|I very much enjoyed Natural Prophets. There is important education here - particularly for people (like me) who have gone through life blithely crunching Doritos and Oreos while ignoring the labels. But Dobrow wisely makes it much more, telling the fascinating and entertaining tales of the natur| ||“Joe Dobrow's account of the birth and boom of America's natural/organic food industry is not merely about a spectacular business phenomenon. It is a very human story that introduces us to the minds and hearts of entrepreneurs who created gastronomic em

From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that principled business is not just possible, but profitable. With nearly unfettered double-digit annual growth, the development of this now-$88 billion industry is one of the most remarkable untold stories in American business history. Trailblazers like Mo Siegel of Celestial Seasoning...

You can specify the type of files you want, for your gadget.Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business   |  Joe Dobrow.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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