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Agricultural and Food Marketing Management (Marketing and Agribusiness Texts, 2)

I. M. Crawford




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 | #14974608 in Books |  1997-05 | Original language:English | PDF # 1 |  11.75 x8.25 x.75l, | File type: PDF | 290 pages

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This text reviews the importance of agricultural marketing in development and the institutional structure found in the marketing system. Topics covered include market liberalization issues and polices; the marketing process at corporate level; commodity marketing systems; product marketing and pricing; physical distribution systems; and marketing costs and margins.



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